GS1 Digital Link Standard

The GS1 Digital Link standard transforms traditional product identifiers into web-enabled QR codes. SmartLinks provides full GS1 compliance, enabling one QR code to serve multiple purposes — product page, retailer, authentication, and regulatory data.

Sunrise 2027

By 2027, GS1 requires all barcodes to transition to Digital Link QR codes. SmartLinks helps brands prepare for this transition with compliant QR code generation and resolver infrastructure.